PubliAccesible (Advertising Accessibility)
Ensure your brand's corporate communications are accessible to everyone.
Marketing campaigns are the great forgotten area of accessibility. Landing pages with low contrast, banners without alternative text, videos without subtitles, and inaccessible emails exclude 15% of your audience.
What is PubliAccesible?
Our accessible advertising service (PubliAccesible) ensures your advertising campaigns reach your entire audience, including people with disabilities. We adapt creatives, landing pages, and promotional materials following WCAG 2.2 guidelines and inclusive communication best practices.
Accessible advertising not only ensures compliance but expands your potential market: over one billion people worldwide live with some form of disability. We complement this with our digital accessibility audit to verify your advertising assets and document accessibility for PDF materials and other formats.
With PubliAccesible your accessible advertising meets the European Accessibility Act requirements and inclusive communication guidelines. We provide an accessibility checklist for each campaign and specific training for your creative and marketing teams.
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1
Advertising compliance under WCAG 2.2 AA, EAA, and Audiovisual Media Directive.
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2
Audit of landing pages, HTML emails, banners, and digital creatives.
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3
Professional subtitling and audio description of advertising videos.
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4
Accessible design guidelines integrated into the team's creative workflow.
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5
Especially relevant for corporations with high production volume.
What advertising assets do we audit?
Digital Banners
Display, social media, programmatic
Marketing Emails
Newsletters, campaigns, transactional
Landing Pages
Campaign microsites and promotions
Social Media Content
Accessible posts, stories, reels
Videos
Spots, tutorials, webinars
Catalogs
Interactive digital catalogs
Our
Methodology.
A proven, cyclical, and transparent process designed to minimize friction and maximize long-term compliance.
Campaign Briefing
Meeting with the marketing team/agency to understand the assets, channels, timelines, and production volume.
Creative Audit
Review of landing pages, banners, emails, and videos per WCAG 2.2 AA with detailed error report and solutions.
Best Practices Guide
Delivery of specific guidelines for designers and developers: contrast, alt text, semantic structure, and subtitling.
Subtitling & Adaptation
Generation of SRT/VTT subtitles, audio description, and adaptation of creatives that do not meet requirements.
Final Validation
Final review of all corrected assets before launch. Issuance of advertising compliance certificate.
Why we are
different.
We build sustainable and scalable accessibility infrastructures.
Greater Real Reach
15% of the population has some type of disability. An accessible campaign reaches more people and generates more real conversions.
EAA Compliance
The European Accessibility Act requires commercial services and their associated advertising to be accessible. Avoid sanctions.
SEO & Core Web Vitals
Accessible landing pages have better semantic HTML, which improves organic ranking and performance metrics.
Brand Reputation
A brand that communicates inclusively projects CSR values that consumers value — and that media highlight.
Videos for Everyone
Professional SRT/VTT subtitling and audio description ensuring your audiovisual message reaches deaf and blind audiences.
Readable Emails
HTML emails optimized for screen readers, with semantic structure, alternative text, and adequate contrast.
Your campaign,
for everyone.
A campaign that does not reach 100% of the audience is an incomplete campaign — and with the EAA, potentially illegal. PubliAccesible ensures your corporate communication is accessible without slowing down production timelines.
Experts in
regulated environments
We know the specific technical and regulatory requirements of each regulated sector. (Accessibility Act, EN 301 549, WCAG 2.2).
European Accessibility Act
From June 2025, the private sector must also comply with digital accessibility requirements.
Read regulationThey trust us
Companies and institutions already committed to digital accessibility.
